Want perfect-for-you clean beauty picks in 3 minutes?

Here's how it works:


NakedPoppy has vetted and assembled the world's best collection of clean makeup

We scoured the planet for clean makeup that works as beautifully as your cult favorites. The difference is that all the products we carry are free of formaldehyde, nanoparticles, parabens, phthalates, synthetic fragrances, and a long list of other known or suspected toxins.

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Advanced technology matches you with tailored-to-you makeup choices you'll love

Based on your custom beauty profile, we recommend products that make you look good and feel good.

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NakedPoppy toxin free makeup


Wear it, love it, or leave it

With free shipping and returns, you can keep what you love and send back the rest. (And in case you’re curious, NakedPoppy is not a subscription.)

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Talk about town

Over time, what I put in – and on – my body has become increasingly important to me. Not only do I love the idea of clean beauty products, but NakedPoppy introduced me to my new go-to BB cream. I'm in love with the smooth, light coverage. Thanks, NakedPoppy!

– Mary Ellen Ynes

I tried Naked Poppy after a friend had posted some pictures with her new makeup, and she looked AMAZING! I took the quiz, which was quick yet felt thorough. The products Naked Poppy recommended for me were reasonably priced and looked like nice colors, so I Read more...

– Leslie Dailey

NakedPoppy introduced me to an amazing lipstick. I never thought a clean lipstick could compare to NARS or Chanel. I wasn’t prepared to make a trade-off, and now I don’t have to!

– Riley Fane

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