RMS Beauty’s Defining Black Mascara is a clean beauty must-have, with organic plant waxes and a uniquely creamy formula that separates lashes for added definition. Customers love the clean formula, saying “it goes on smoothly and stays well” with “no irritation to the eyes, smudging or clumping.”
About this brand
RMS Beauty has a cult following and at NakedPoppy we certainly understand why. The brand offers luxe, clean, organic makeup that goes beyond simply using wholesome ingredients. While other lines might start with organic ingredients, they often undergo so much processing that by the end, they’re similar to man-made chemicals. RMS creates all its products from raw, organic, food grade ingredients in their natural states, leaving their healing properties fully intact. We can’t get enough of RMS, especially the setting powders, luminizers, and bronzers.
The line was founded by Rose-Marie Swift, a prominent makeup artist who’s worked with some of the most accomplished photographers, models, and magazines in the beauty world. Several years ago, Swift began to experience severe health issues, only to discover that many of the harmful chemicals and heavy metals in her system were also in the beauty products she’d been using for years. From that point on, she made it her mission to transform the way women use makeup, and provide them with the healthy, clean beauty products they deserve.
From RMS Beauty:
“After many years in the fashion and make-up industry, I've learned a lot about the impact of daily exposure to chemicals in beauty care products. I've seen what works and what doesn't live up to its promises. I see the results of taking a quick-fix approach to looking good. I know first-hand the price our health can pay in the pursuit of beauty. I realized that what women need is a cosmetics line that is as pure as possible, one that creates a solid foundation for anti-aging and long-term beauty.”