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Alima Pure

Natural Definition Eye Pencil – Coffee

A super-pigmented eye pencil that glides on like silk and gives a blendable yet long-lasting finish. In a dark, chocolatey brown.

0.04 oz / 1.14 g


Natural Definition Eye Pencil – Ink

Alima Pure

Natural Definition Eye Pencil – Ink

A super-pigmented eye pencil that glides on like silk and gives a blendable yet long-lasting finish. In a deep, inky black.”

0.04 oz / 1.14 g

Eye Pencil
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Customer Reviews

Based on 251 reviews
Very smooth

I really like the way it glides much softer than most pencils

Shanyce P. via thedetoxmarket.ca

Stays on all day and does not irritate my eyes. No difficulty wearing my contacts with this liner!

Natalie C. via credobeauty.com

Smooth and doesn’t irritate my sensitive eyes

Rebecca P. via thedetoxmarket.com
Perfect definition

I love that this eyeliner lasts all day, goes on smoothly, does not smudge or bother my sensitive eyes. I have consistently purchase this for many years and always go back to it.

Why you'll love it

  • Creamy texture makes blending and smudging foolproof
  • Highly pigmented formula means a little goes a long way
  • Soothing botanical blend is ideal for sensitive eyes

About this brand

We love Alima Pure for its fabulous, long-lasting makeup – especially the lip tints and eyeshadows. And our makeup artists swear by its exquisite brushes.

Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.

  • Known for cosmetics purity, luxury, and performance
  • Especially wonderful lip tints, eyeshadow and makeup brushes
  • Includes the highest-quality ingredients and no synthetic dyes
  • Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
  • Never tested on animals
  • Based in Portland, Oregon

From Alima Pure:

“You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”

  • Certified B Corporation
  • Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
  • 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet

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Key ingredients

Soothing natural oils, waxes, and chamomile extract

Protect the delicate eye area


Simmondsia Chinensis (Hydrogenated Jojoba) Oil, Caprylic/Capric Triglyceride, Limnanthes Alba (Meadowfoam) Seed Oil, Gossypium Herbaceum (Hydrogenated Cottonseed) Oil, Mangifera Indica (Mango) Seed Oil, Mica (CI 77019), Euphorbia Cerifera (Candelilla) Wax, Glyceryl Caprylate, Copernicia Cerifera (Carnauba) Wax, Macadamia Integrifolia (Macadamia) Seed Oil, Tocopherol, Chamomilla Recutita (Chamomile) Flower Extract, Ascorbyl Palmitate, Titanium Dioxide (CI 77891), CI 77491, CI 77492, CI 77499

Allergen info

Contains nut-derived ingredients

Formulated without gluten-derived ingredients; may have been produced in a facility that also processes gluten-derived ingredients

How to use

  1. For the most precise application, make sure your eye pencil is sharpened.
  2. Gently draw a line starting from the inner corner of your eye, pulling the pencil towards the outer corner of your eye.
  3. Optional: For an easier glide, "warm" eyeliner by applying a few strokes to the back of your hand.
  4. Pro tip: Worried about straight lines? Drag a small, tightly bristled brush over your eyeliner to blend out any jagged areas, creating a softer smokey look.

Goes well with

Free shipping on $50+
Free returns

Customer Reviews

Based on 315 reviews
Does the trick…

Works wonderfully as an eye enhancer…and no smearing,!

Pretty good!

Applies easily. I wish the the color was a little darker brown. It seems to have a red undertone.

Makes my eyes pop!!

I love this color and it makes my eyes really pop. I’ve always thought I just have brown eyes so they were boring, but this eyeliner color makes them so much brighter and brings out the yellows and greens in my eyes too. It also stays in place all day and doesn’t melt off. I love it so much!

Love it!!

This eye pencil goes on smooth, has staying power, and doesn’t irritate my eyes.

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