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Alima Pure

Allover Shadow Brush

A fluffy and dense multipurpose eyeshadow brush that makes precision application or blending foolproof.

Why you'll love it

  • Super-soft bristles are gentle on the delicate eye area
  • Densely packed fibers ensure you don't waste product

About this brand

We love Alima Pure for its fabulous, long-lasting makeup – especially the lip tints and eyeshadows. And our makeup artists swear by its exquisite brushes.

Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.

  • Known for cosmetics purity, luxury, and performance
  • Especially wonderful lip tints, eyeshadow and makeup brushes
  • Includes the highest-quality ingredients and no synthetic dyes
  • Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
  • Never tested on animals
  • Based in Portland, Oregon

From Alima Pure:

“You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”

  • Certified B Corporation
  • Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
  • 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet

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picture of Allover Shadow Brush

Key ingredients

100% cruelty-free vegan Taklon synthetic bristles

Made for precision application and blending


Taklon synthetic bristles

Goes well with

Free shipping on $50+
Free returns

Customer Reviews

Based on 36 reviews
Michelle B. via thedetoxmarket.com
Nice brush for shadows and

Nice brush for shadows and anything small.

Kathy via thedetoxmarket.com
Great application for my stick

Great application for my stick foundation.

Jennifer W. via thedetoxmarket.com
Very soft

Very soft

Caroline E. via thedetoxmarket.com
Provides great coverage, perfect for

Provides great coverage, perfect for applying foundation

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