Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.

• Known for cosmetics purity, luxury, and performance
• Especially wonderful lip tints, eyeshadow and makeup brushes
• Includes the highest-quality ingredients and no synthetic dyes
• Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
• Never tested on animals
• Based in Portland, Oregon

From Alima Pure:

“You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”

• Certified B Corporation
• Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
• 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet