Why you'll love it
Precise tip makes application a cinch
Ophthalmologically tested for sensitive eyes
Doesn’t budge, but washes off easily
About this brand
At NakedPoppy we’re clean beauty fanatics. As collectors and curators, we’ve spent years researching and testing every clean lipstick and lotion, mascara and potion we can get our hands on – so we can put the safest and most beautiful products into yours.
It’s that hunt for the best of the best clean beauty that inspires NakedPoppy’s own collection. When we can’t find that perfect product, we create it. Our magic formula? Squeaky clean plus seriously gorgeous. And we don’t compromise on either.
In terms of health, our standards are second to none. Vetted and evaluated by our team of scientists at every stage from seed to makeup bag, each NakedPoppy product is made to not only meet but raise the bar in the following areas.
- Your Health. The safest ingredients only.
- Animal Health. Cruelty-free.
- Environmental Health. Low environmental impact.
- Community and Social Health. Made with fair labor practices and positive impact on the community.
And at NakedPoppy, clean is only half the equation. Beauty-wise we also go beyond. Expert makeup artists, women, and our founders themselves road test every formula to make sure it’s as luxe, luscious, and long-lasting as can be before we bring it to you.
Because you deserve products that nurture your inner and outer beauty. To us, it’s a simple notion: better on you, and better for you. Always.
Soothes the delicate eye area
Provide intense mineral-derived pigment
Centaurea Cyanus Flower Water, Propanediol, Acacia Senegal Gum, Xanthan Gum, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Dehydroacetic Acid, Benzyl Alcohol, Aqua (Water, Eau), Sodium Benzoate, Potassium Sorbate, Sodium Citrate, Sorbic Acid, Iron Oxides (CI 77499)
Formulated without gluten-derived ingredients; may have been produced in a facility that also processes gluten-derived ingredients
Formulated without nut-derived ingredients; may have been produced in a facility that also processes nut-derived ingredients
How to use
- Briskly draw a line starting at the center of your eye at the lash line towards the outside corner of your eye.
- Without re-dipping the applicator, complete the line by starting at the inner corner of the same eye and drawing a line to meet at the center of your lash line.
- If needed, use warm water and a Q-tip to clean up any rough edges.
I used a particular eyeliner for years and it was discontinued. My daughter told me about Naked Poppy. I absolutely love it! It's better than the one I had used for many years.
I’m not a makeup expert but liquid eyeliner is the one thing I’ve got down. I’ve used many trying to find the perfect one. I really like this one. It has a great brush with a fine tip for the best wing.
After a few recent styes in my eye, it was time for me to get serious about using clean, healthy make-up - as well as removing it religiously each night. Wish I'd have done this 40 years ago!!! Naked Poppy has me feeling wide-eyed and me again! This is the only make-up I'll be using.
Liquid liner has been one of my signature looks for ever, and finding a clean formula that performs the way I want it to has been challenging… until now!! I absolutely love this formula. It looks sharp, and stays put, and it’s easy to use- and I feel more like my old self! I even had an old friend say ‘You know, you really look good. You look like you’. I knew just what she meant :)