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Alima Pure

Natural Definition Brow Pencil – Blonde

Clean
Cruelty-Free
Vegan
An easy-to-use, long-lasting brow pencil that defines, fills, and visibly thickens brows with precise and blendable strokes. In a blonde-to-light brunette.

0.04 oz / 1.14 g

Color

Natural Definition Brow Pencil – Brunette

Alima Pure

Natural Definition Brow Pencil – Brunette

Clean
Cruelty-Free
Vegan
An easy-to-use, long-lasting brow pencil that defines, fills, and visibly thickens brows with precise and blendable strokes. In a medium-to-deep brunette.

0.04 oz / 1.14 g

Brow Pencil

Natural Definition Brow Pencil – Raven

Alima Pure

Natural Definition Brow Pencil – Raven

Clean
Cruelty-Free
Vegan
An easy-to-use, long-lasting brow pencil that defines, fills, and visibly thickens brows with precise and blendable strokes. In a deep brunette-to-black.

0.04 oz / 1.14 g

Brow Pencil

Why you'll love it

  • Fine tip creates precise, hair-like strokes
  • Creamy texture blends into brows seamlessly for a natural effect
  • Budge-proof formula lasts all day

About this brand

We love Alima Pure for its fabulous, long-lasting makeup – especially the lip tints and eyeshadows. And our makeup artists swear by its exquisite brushes.

Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.

  • Known for cosmetics purity, luxury, and performance
  • Especially wonderful lip tints, eyeshadow and makeup brushes
  • Includes the highest-quality ingredients and no synthetic dyes
  • Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
  • Never tested on animals
  • Based in Portland, Oregon

From Alima Pure:

“You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”

  • Certified B Corporation
  • Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
  • 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet

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Key ingredients

Mineral pigments

Provide natural color

Candellila wax

Shapes brows

Meadowfoam seed oil

Conditions hairs

Ingredients

Simmondsia Chinesis (Hydrogenated Jojoba) Oil, Caprylic/Capric Triglyceride, Limnanthes Alba (Meadowfoam) Seed Oil, Gossypium Herbaceum (Hydrogenated Cottonseed) Oil, Mangnifera Indica (Mango) Seed Oil, Mica, Euphorbia Cerifera (Candelilla) Cera, Glyceryl Caprylate, Copernicia Cerifera (Carnauba) Cera, Macadamia Ternifolia (Macadamia) Seed Oil, Tocopherol, Chamomilla Recutita (Chamomile) Flower Extract, Ascorbyl Palmitate, Titanium Dioxide (CI 77891), Iron Oxide-Red (CI 77491), Iron Oxide-Yellow (CI 77492), Iron Oxide-Black (CI 77499)

Allergen info

Contains nut-derived ingredients

Formulated without gluten-derived ingredients; may have been produced in a facility that also processes gluten-derived ingredients

How to use

  1. For the most precise application, make sure your pencil is sharp
  2. To apply, make gentle hair-like strokes in the same direction as your hair growth to fill in, shape, or enhance your brows

Goes well with

Clean
Free shipping on $50+
Free returns

Customer Reviews

Based on 84 reviews
63%
(53)
20%
(17)
11%
(9)
4%
(3)
2%
(2)
S
Sue B
Great product

I’m used to a self sharpening pencil. Other than that love it!

b
becki
brow pencil

It absolutely is a good match, great for heavier brows, but outer third of mine are gone and pencil is too thick to maek well on my skin. Mat just be me.

C
Colleen
Love it!

I like how it goes on, looks natural and goes great with my gray hair

K
Kayla
Love this pencil!

As I run out of my old products I've been replacing with clean beauty products. This pencil is even better than my typical Sephora or drug store purchase. The pencil is so smooth and fills in my brows more evenly.

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