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Alima Pure

Natural Definition Brow Pencil – Brunette

Clean
Cruelty-Free
Vegan
An easy-to-use, long-lasting brow pencil that defines, fills, and visibly thickens brows with precise and blendable strokes. In a medium-to-deep brunette.

0.04 oz / 1.14 g

Color

Natural Definition Brow Pencil – Blonde

Alima Pure

Natural Definition Brow Pencil – Blonde

Clean
Cruelty-Free
Vegan
An easy-to-use, long-lasting brow pencil that defines, fills, and visibly thickens brows with precise and blendable strokes. In a blonde-to-light brunette.

0.04 oz / 1.14 g

Brow Pencil

Natural Definition Brow Pencil – Raven

Alima Pure

Natural Definition Brow Pencil – Raven

Clean
Cruelty-Free
Vegan
An easy-to-use, long-lasting brow pencil that defines, fills, and visibly thickens brows with precise and blendable strokes. In a deep brunette-to-black.

0.04 oz / 1.14 g

Brow Pencil

Why you'll love it

  • Fine tip creates precise, hair-like strokes
  • Creamy texture blends into brows seamlessly for a natural effect
  • Budge-proof formula lasts all day

About this brand

We love Alima Pure for its fabulous, long-lasting makeup – especially the lip tints and eyeshadows. And our makeup artists swear by its exquisite brushes.

Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.

  • Known for cosmetics purity, luxury, and performance
  • Especially wonderful lip tints, eyeshadow and makeup brushes
  • Includes the highest-quality ingredients and no synthetic dyes
  • Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
  • Never tested on animals
  • Based in Portland, Oregon

From Alima Pure:

“You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”

  • Certified B Corporation
  • Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
  • 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet

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Key ingredients

Mineral pigments

Provide natural color

Candellila wax

Shapes brows

Meadowfoam seed oil

Conditions hairs

Ingredients

Simmondsia Chinesis (Hydrogenated Jojoba) Oil, Caprylic/Capric Triglyceride, Limnanthes Alba (Meadowfoam) Seed Oil, Gossypium Herbaceum (Hydrogenated Cottonseed) Oil, Mangnifera Indica (Mango) Seed Oil, Mica, Euphorbia Cerifera (Candelilla) Cera, Glyceryl Caprylate, Copernicia Cerifera (Carnauba) Cera, Macadamia Ternifolia (Macadamia) Seed Oil, Tocopherol, Chamomilla Recutita (Chamomile) Flower Extract, Ascorbyl Palmitate, Titanium Dioxide (CI 77891), Iron Oxide-Red (CI 77491), Iron Oxide-Yellow (CI 77492), Iron Oxide-Black (CI 77499)

Allergen info

Contains nut-derived ingredients

Formulated without gluten-derived ingredients; may have been produced in a facility that also processes gluten-derived ingredients

How to use

  1. For the most precise application, make sure your pencil is sharp
  2. To apply, make gentle hair-like strokes in the same direction as your hair growth to fill in, shape, or enhance your brows

Goes well with

Clean
Free shipping on $50+
Free returns

Customer Reviews

Based on 85 reviews
61%
(52)
21%
(18)
11%
(9)
4%
(3)
4%
(3)
K
Katie
Great match - nice staying power

Really love this recommendation. I've been making due with eyeshadow pallettes for brow color for ages since my go-to pencil was discontinued :'( This is a great replacement. Only complaint is it is a very soft pencil, feels like it will get used up quickly.

C
Chrissy
Smooth

Went on smoothly and looked natural.

E
Elspeth
Perfect color and texture

The best eyebrow pencil ever - the softness is great because the pencil color attaches to the actual eyebrow hairs not just the skin so it fills out the brown naturally. Excellent!

T
Teri
Lovely color and smooth application

I've not been a fan of eyebrow pencils and prefer the natural look. This pencil blends my grey hairs in well with the brown.

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