Amazing product! Unlike most lip balms that actually dried out my lips this one kept them soft and hydrated.

Switching from chemical fill makeup to clean makeup, i was also looking for a chapstick that I felt good about. I used to use chapstick brand before switching to clean alternatives, but felt like it never kept my lips moist. This chapstick was recommended to me by naked poppy and I’m glad I got it! It’s weird shape, but I got used to it. Has a nice little shine and keeps my lips hydrated all day. I usually apply 2x a day because I’m obsessed with chapstick. Try it out! You won’t be disappointed.

This lip balm is really hydrating and the color is fantastic. It looks super natural, yet brightens my face and makes my lips look delicious.

Worth the $18. Very hydrating and the color is gorgeous. Very natural and makes my lips look delicious.

I like it, but gave it to my grand daughter because the tint was a little to "young" for me She loves it!

I love how this makes my lips look and feel — just enough color to make it fun to wear!

Such a good formula and color! It is perfect

This lip balm is really hydrating and the color is fantastic. It looks super natural, yet brightens my face and makes my lips look delicious.

Feels great on and very natural

This lip product provides a touch of color, and is easy to apply. It also makes my lips feel great -- very conditioning! I was already using the no-color version overnight, this is a lovely add for daytime use!

I had been checking out this lip balm for a while before I decided to purchase it. I also decided to use it for a while before writing my review. Long story short—I love it! Hands down one of the best balms I have used to date. I originally bought the Baseline but grabbed up the new Warm Beige shade as soon as it dropped. I love using Baseline just for everyday wear, and the Warm Beige is a pretty perfect shade for me. It gives my lips just enough pigment by itself but also goes well underneath my lipglosses. This moisturizes my lips for a long time throughout the day without having to reapply nearly as often as I do with other brands. Even when the initial feel of the balm "wears off" my lips still feel very soft and moisturized. My only caveat with this balm is that I find it kind of hard to get the top off sometimes lol but it's definitely not enough to take away a star. Give this a try, you'll love it too!

I recently bought this on a whim tbh, and wasn't expecting much, but I have been reaching for it all the time. I just feel like it looks so natural but gives a mild tint that just flatters my light neutral-olive undertone so well! I am not sure if this effect will be the same on darker skin, since I'm a pretty light shade (Rare Beauty 170W), and the pigment is pretty light.I feel like the moisturizing aspect is perfect for summer and sports (as the name suggests) and will work all day with around 3 reapplications, which is pretty reasonable. The color lasts as does the moisture, and it is so easy to carry and use. You don't need a mirror to reapply, and it kinda looks cute when it goes a bit over the lip line, giving an overlined-lip look.It isn't too occlusive too, just enough. In a California summer, having pretty dry lips, this works really well.