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Alima Pure

Concealer Brush

A velvety tapered-bristle concealer brush that expertly blends any concealer to prevent creasing and pilling.

Why you'll love it

  • Super-soft bristles are gentle on the delicate undereye area
  • Densely packed fibers perfectly blend to prevent creasing

    About this brand

    We love Alima Pure for its fabulous, long-lasting makeup – especially the lip tints and eyeshadows. And our makeup artists swear by its exquisite brushes.

    Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.

    • Known for cosmetics purity, luxury, and performance
    • Especially wonderful lip tints, eyeshadow and makeup brushes
    • Includes the highest-quality ingredients and no synthetic dyes
    • Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
    • Never tested on animals
    • Based in Portland, Oregon

    From Alima Pure:

    “You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”

    • Certified B Corporation
    • Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
    • 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet

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    picture of Concealer Brush

    Key ingredients

    100% cruelty-free vegan Taklon synthetic bristles

    Made for precision application and blending


    Taklon synthetic bristles

    Goes well with

    Free shipping on $50+
    Free returns

    Customer Reviews

    Based on 12 reviews
    Unknown via alimapure.com
    Great brush!

    Does just what it’s supposed to.

    Hoi C. via thedetoxmarket.com
    great quality brush

    great quality brush

    Keelia N. - Review provided by credobeauty.com
    Super soft bristles! Feels so

    Super soft bristles! Feels so luxurious on my skin i love it

    Bri via thedetoxmarket.com
    Well-Made, High-Quality

    This is the nicest makeup brush I have ever owned. I was hesitant to spend the money but knew it would probably make a difference in my whole routine. It is soft and evenly distributes product while not wasting. I am using WAY less product than I was with my cheaper, low quality brushes. So glad I purchased!

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