What is NakedPoppy?
NakedPoppy is the clean beauty experience for women on the go. If you’re looking for better-for-you products, NakedPoppy saves you time by curating clean beauty brands, and then tailoring them to you.
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Why NakedPoppy?
We believe every woman deserves beauty products that make her look and feel fabulous — without posing a risk to her health. Unfortunately, cosmetics in the U.S. are so lightly regulated that conventional makeup can contain ingredients thought to cause cancer, hormone imbalance, reproductive harm, or other negative health impacts.
NakedPoppy matches you with rigorously screened clean beauty products you’ll love.
Are harmful ingredients the norm?
Not everywhere. The European Union, for example, has banned or restricted use of 1,328 chemicals in makeup that are suspected or known toxins. Meanwhile, the U.S. FDA has only banned or restricted 11.
How can I tell which products are clean?
Labels are not always easy to decipher, and some brands make it tough by claiming to be “natural” without really meeting high safety standards. NakedPoppy takes the effort and guesswork out of it for you.
So, how does NakedPoppy decide what's clean?
It's a 3-step process:
Screen
NakedPoppy maintains a list of known or suspected toxins that we don’t want on our faces — or yours. Every ingredient in every product is checked against this list. You won’t receive products that contain parabens, phthalates, heavy metals, petrochemicals, BHA or synthetic fragrances, just to name a few.
Test
We believe clean makeup should be long-lasting and no less wonderful than the brands we know and love. So, we relentlessly (ok, obsessively) have our team of clean beauty professionals test everything we consider. Before adding any new clean product to our offering, we get the “it works!” nod from our makeup artists, testers, and founders.
Vet
We don’t see clean beauty as a marketing claim. We see it as a movement that celebrates women from the inside out and cares about your health. That’s why we carefully research and choose manufacturers who are motivated to put you first.
Who started NakedPoppy?
Jaleh Bisharat has been a passionate user of clean beauty products for more than ten years. She was previously Vice President of Marketing at a variety of companies including OpenTable, Amazon, Upwork and Eventbrite.
Kimberly Shenk started her career as a data scientist in the US Air Force and at MIT. Fascinated by testing, learning, and delivering solutions that are tailored to individual needs, she became a data science leader in the tech industry.
Here’s the story of how Jaleh and Kimberly came together to start NakedPoppy.
Who are your investors?
NakedPoppy is backed by some of our favorite people, who also happen to be among Silicon Valley’s leading investors: Cowboy Ventures, Khosla Ventures, Maveron, Polaris Partners and Slow Ventures.