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Take 3 minutes to tell us about you
It's developed by makeup artists, clean beauty experts and scientists.
How it works
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Choose from perfect-for-you picks
Advanced technology matches you with beautiful clean makeup. Every product is vetted and handpicked with both mom and baby in mind.
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Wear it, love it, or leave it
Shipping and returns are free. (And in case you're curious, NakedPoppy is not a subscription.)
What is clean makeup?
Clean makeup is a lot like organic food. It’s healthier than the conventional, processed stuff. Clean makeup is safer to put on your skin, near your eyes and on your lips because it’s formulated without known or suspected toxins. This keeps both you and baby more safe.
Why NakedPoppy
We believe every woman deserves beauty products that make her look and feel fabulous — without posing a risk to her or her baby's health. Unfortunately, cosmetics in the U.S. are so lightly regulated that conventional makeup can contain ingredients thought to cause cancer, hormone imbalance, reproductive harm, or other negative health impacts. NakedPoppy matches you with rigorously screened clean beauty products you’ll love.
Talk about town
Over time, what I put in – and on – my body has become increasingly important to me. Not only do I love the idea of clean beauty products, but NakedPoppy introduced me to my new go-to BB cream. I'm in love with the smooth, light coverage. Thanks, NakedPoppy!
– Mary Ellen Ynes
I tried Naked Poppy after a friend had posted some pictures with her new makeup, and she looked AMAZING! I took the quiz, which was quick yet felt thorough. The products Naked Poppy recommended for me were reasonably priced and looked like nice colors, so I
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– Leslie Dailey
Everything in my life has been clean – our food, our cleaning supplies, our shampoo – except for my makeup. I just never prioritized researching what was best for me until I got pregnant. Thank goodness for NakedPoppy because I certainly don’t have time to do the research now!
– Ally Basak Russell