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Stress-free

Beauty shopping for your sensitive skin

Get personalized clean makeup and skincare recommendations scientifically screened for ingredients that can trigger your skin sensitivities.

NakedPoppy has been a game-changer. I have extreme chemical sensitivities and it’s been so overwhelming to navigate all the different brands and read a million ingredients on a label. It's such a relief to have someone else do all the research to curate a product list that is not only pretty much spot on for my complexion/skin type, but also that is safe for my very sensitive body.
–Hannah W.

Makeup you’ll love, without the ingredients you don’t

Eliminate Common Triggers

Every product on NakedPoppy is screened by our scientists to be free of ingredients that commonly cause skin reactions because they aren’t considered clean (including formaldehyde releasers, synthetic fragrance, and parabens).

Avoid Specific Ingredients

If you know what irritates your skin or causes a reaction, tell us what you want to avoid — essential oils, tree nuts, peanuts, and more — and we’ll curate products without them just for you.

Pinpoint Your Best Products

NakedPoppy’s highly intelligent online assessment matches you with your perfect makeup and skincare, automatically removing any products that are likely to irritate your skin.

A Science-Based Approach to Makeup Ingredients Screening

Identifying specific ingredients is complex because they often go by many different International Nomenclature of Cosmetic Ingredients (INCI) names and require extensive scientific knowledge to identify. For example, did you know peanut oil is actually called “Arachis Hypogaea Oil”?

NakedPoppy's in-house beauty scientist reviews each ingredient in every product we offer to correctly map irritants and ensure that they meet the highest clean standards based on the latest research. Our team has spent years building a proprietary database of cosmetic ingredients and developed a detailed map of INCI names as they pertain to irritants so that we can screen the ingredient list for each product in our store.

Before NakedPoppy, looking for makeup was so awful for me because of how sensitive I am and because I want clean products. I don’t have enough good things to say about your site, your products, and your customer service…My stress levels when trying to find mascara have gone from a 10 to a 1.
–Hannah W.

Your Sensitive Skin Will Love This

Designed especially for those with skin sensitivities, to make shopping for hypoallergenic beauty products easier
and joyful again.

  • Chemical sensitivities
  • Nut allergies
  • Contact dermatitis
  • Food allergies
  • Psoriasis
  • Essential oil allergies
  • Rosacea
  • Eczema

NakedPoppy Smart Ingredients Screening

Every product offered on NakedPoppy is screened for ingredients that commonly trigger sensitive skin, as they aren’t considered clean. This is a great place to start if you’re not sure what’s irritating your skin. Learn more about our approach to ingredients and see our full No List here.

All products on NakedPoppy are free of these:

  • Animal Fats and Musks
  • Ethoxylated Ingredients (except for phenoxyethanol at < 1%)
  • Formaldehyde Releasers (including quaternium-15, imidazolidinyl urea, and DMDM hydantoin)
  • Methylchloroisothiazolinone and Methylisothiazolinone
  • Parabens
  • Phthalates
  • Petrolatum
  • Sodium Lauryl Sulfate (SLS)
  • Synthetic Fragrance
  • Talc
  • Triclosan and Triclocarban

Additionally, if you know that specific ingredients cause a reaction for you, you can also screen out 40 common skin irritants found in clean beauty.

YOU CAN SCREEN OUT THESE SPECIFIC INGREDIENTS SOURCED FROM OR THAT CONTAIN:

  • Acrylates
  • Almond
  • Aloe Vera
  • Amyl cinnamal
  • Avocado
  • Beeswax
  • Bergamot
  • Brazil nut
  • Castor
  • Cedarwood
  • Chamomile
  • Clove
  • Cocoa butter
  • Coconut
  • Eucalyptus
  • Grapefruit
  • Green tea extract
  • Hazelnut
  • Horse Chestnut
  • Jasmine
  • Kola Nut
  • Kukui Nut
  • Lanolin
  • Lavender
  • Lemon
  • Macadamia Nut
  • Neroli
  • Orange
  • Patchouli
  • Peanut
  • Peppermint
  • Pistachio Nut
  • Propolis
  • Propylene Glycol
  • Rosin/Resin
  • Salicylic Acid
  • Sesame
  • Shea Butter
  • Soy
  • Tea Tree
  • Walnut
  • Wheat
  • Xanthan Gum
  • Ylang-Ylang

Based on feedback from our community, we’re adding new ingredients to this list all the time. If you are looking for an ingredient that you don’t see on this list, email us at [email protected].

Meet the NakedPoppy Science Panel

Maris Plescia

Marisa Plescia

Research Scientist

Marisa serves as NakedPoppy's in-house scientist. She's an experienced cosmetic chemist with a passion for clean beauty, and holds four masters degrees. Marisa is responsible for making sure that NakedPoppy is the cleanest clean beauty store anywhere by carefully vetting each ingredient in every product in our store and keeping abreast of the latest scientific research.

Gay Timmons

Gay Timmons

Advisor

President of sustainable ingredient supplier Oh, Oh Organic, Gay has dedicated her career to the development and delivery of verified sustainable ingredients. She contributes her rare, deep expertise to NakedPoppy's ingredients policy and product formulation.

Yashi Shrestha

Yashi Shrestha

Advisor

Yashi is the Head of Science and Research at Novi Connect, a platform that enables sustainable product development in beauty and personal care. ​​She's a trained chemist focused on green chemistry and sustainability and formerly served as a scientist at both NakedPoppy and Beautycounter. Yashi advises NakedPoppy on cosmetics ingredients and their impact on human health and the environment.

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