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Alima Pure

Foundation Brush

A staple foundation brush with cruelty-free bristles and a sleek black handle for precise application and blending — and a polished finish.

5.5" brush with 1.25" bristles

Why you'll love it

  • The perfect companion for your tinted moisturizer, tinted face oil, or foundation (and beyond)
  • Made with silky-soft bristles that blend seamlessly for light-to-medium buildable coverage
  • Packaged in 100% post-consumer recycled paper with eco-friendly, soy-based ink

About this brand

We love Alima Pure for its fabulous, long-lasting makeup – especially the lip tints and eyeshadows. And our makeup artists swear by its exquisite brushes.

Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.

  • Known for cosmetics purity, luxury, and performance
  • Especially wonderful lip tints, eyeshadow and makeup brushes
  • Includes the highest-quality ingredients and no synthetic dyes
  • Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
  • Never tested on animals
  • Based in Portland, Oregon

From Alima Pure:

“You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”

  • Certified B Corporation
  • Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
  • 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet

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picture of Foundation Brush
Free shipping on $50+
Free returns

Customer Reviews

Based on 136 reviews
jJQaBOcg via socialitebeauty.ca


Jasmine K. via thedetoxmarket.com
I bought this to use

I bought this to use with bronzer and so far works great.It's very soft and spreads the product well.

Alexandra R. via thedetoxmarket.ca
Great brush!

Gives me the medium coverage I'm looking for, easily buildable.

Alissa S. via thedetoxmarket.com
great for liquid or powder

Full and soft, great for even application.

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