Alima Pure

Velvet Lipstick – Emma

Clean
Cruelty-Free
A semi-matte lipstick with lush balm texture that drenches lips in moisture. In a plum-rose pink.

4g / 0.14oz

Color

Velvet Lipstick – Olivia

Alima Pure

Velvet Lipstick – Olivia

Clean
Cruelty-Free
A semi-matte lipstick with lush balm texture that drenches lips in moisture. In a vibrant, juicy red.

4g / 0.14oz

Lipstick
Read Reviews

Customer Reviews

Based on 315 reviews
78%
(246)
16%
(50)
3%
(11)
2%
(5)
1%
(3)
K
Kate P. via alimapure.com
Perfect

I am a freckled redhead and the color 'Lucy' is perfect for my coloring. It is a long-lasting matte finish, easy to apply and 'understated' i.e. not glossy . Doesn't 'run' into the creases around my 60-something year- old lips! Love it!

D
Dee M. via alimapure.com
Great lipstick

Love the velvet lipstick in shade Odessa! It’s a flirty and fun shade without being too bold - just what I was looking for. Wears well. Highly recommend!

W
Wendy W. via alimapure.com
Emma lipstick

I like the new formula of Velvet lipstick. But the coloris warmer than shown. I wear Cool 2 mineralfoundation & Emma is a bit too orange for me.I’d love an Alima lipstick in the Dahlia shade of theLip tint!!

C
Christine M. via thedetoxmarket.com
Brilliant! Purchase regularly!

Brilliant! Purchase regularly!

Why you'll love it

  • Natural oils keep your lips hydrated, soft, and supple
  • Provides rich color payoff that won't crack or feather
  • Budge-proof formula glides on like silk and lasts all day

About this brand

We love Alima Pure for its fabulous, long-lasting makeup – especially the lip tints and eyeshadows. And our makeup artists swear by its exquisite brushes.

Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.

  • Known for cosmetics purity, luxury, and performance
  • Especially wonderful lip tints, eyeshadow and makeup brushes
  • Includes the highest-quality ingredients and no synthetic dyes
  • Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
  • Never tested on animals
  • Based in Portland, Oregon

From Alima Pure:

“You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”

  • Certified B Corporation
  • Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
  • 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet

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Key ingredients

Sea buckthorn

Deeply hydrates for smooth, rejuvenated lips

Avocado oil

Boosts elasticity for hydrated, healthy lips

Squalane

Acts as a natural barrier to keep lips soft and supple

Ingredients

Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Bambusa Arundinacea (Bamboo) Stem Extract, Beeswax, Cocos Nucifera (Coconut) Oil, Silica, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Squalane, Sambucus Nigra (Elderberry) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Iron Oxides (CI 77491), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850)

Allergen info

May contain nut-derived ingredients

Formulated without gluten-derived ingredients; may have been produced in a facility that also processes gluten-derived ingredients

Clean
Free shipping on $50+
Free returns

Customer Reviews

Based on 112 reviews
62%
(69)
18%
(20)
7%
(8)
7%
(8)
6%
(7)
U
Unknown via credobeauty.com
Better than expected!

I bought this on a whim as I'm travelling and wanted something smaller and more compact than my Tower 28 blushes which I absolutely adore, but I was a bit nervous about it since some people mentioned it being a more powdery finish and I've always preferred something more glowy on my cheeks. Well, these are actually quite creamy! I got two shades and Bijou is more creamy than Wink, but both are gorgeous and actually lasts on the skin. The mirror is so useful as well. I love it.

U
Unknown via credobeauty.com
Beautiful pigment

This has a beautiful pigment and creamy matte finish. The product is smaller than most blushes I have purchased at this price point though.

U
Unknown via naturisimo.com
Beautiful

Bought Stella. It’s the BEST lipstick I’ve ever used. It’s rather matte but not too dry. Beautiful shade! I’m planning to get another one just in case it disappears!

A
Alicia via credobeauty.com
A brown girls dream!

I adore PULSE as a beautiful blush. It’s perfect and long lasting

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