Why you'll love it
- Ultra-fine powder is lightweight and silky, never cakey
- Mattifies and perfects complexion for an effortlessly airbrushed effect
- Gentle, non-toxic formula is perfect for even the most sensitive skin
About this brand
We love Alima Pure for its fabulous, long-lasting makeup – especially the lip tints and eyeshadows. And our makeup artists swear by its exquisite brushes.
Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.
- Known for cosmetics purity, luxury, and performance
- Especially wonderful lip tints, eyeshadow and makeup brushes
- Includes the highest-quality ingredients and no synthetic dyes
- Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
- Never tested on animals
- Based in Portland, Oregon
From Alima Pure:
“You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”
- Certified B Corporation
- Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
- 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet
Mica (CI 77019), CI 77491, CI 77492, CI 77499
Formulated without gluten-derived ingredients and produced in a gluten-free facility
Formulated without nut-derived ingredients and produced in a nut-free facility
Very fine powder, doesn't create the "mask" effect, but probably needs to be reapplied during the day for a lasting matt look. Seals and unifies the foundation nicely. I have a pale complexion so Keiko shade works the best for me.
Love this makeup! I used to always use only the cheap makeup but after trying this I’m so in love. It’s great quality and still very affordable! So happy I found this!
This powder always leaves a flawless satin finish. I find that my fave doesn’t become more oily over the course of a day, which is amazing. One of my favorite natural powders!! Thank you Alina Pure
I have to admit I’ve taken a break from this product twice over the past couple years and both times quickly regretted my choice and reordered this item! It’s truly the best! Other powders cause my skin to get congested and don’t provide as good of coverage! I’m never trying anything different ever again! Thank you for this amazing powder. I hope you continue to make it forever!