Why you'll love it
- Ultra-fine powder is breathable and light, but stays put all day
- Absorbs oil throughout the day to keep your complexion flawless and matte
- Subtle tint creates a your-skin-but-better finish
Mica (CI 77019), Titanium Dioxide (CI 77891), Zinc Oxide (CI 77947), Iron Oxides (CI 77491, CI 77492, CI 77499)
Formulated without gluten-derived ingredients and produced in a gluten-free facility
Formulated without nut-derived ingredients and produced in a nut-free facility
About this Brand
We love Alima Pure for its fabulous, long-lasting makeup – especially the lip tints and eyeshadows. And our makeup artists swear by its exquisite brushes.
Kate O’Brien, a former teacher, founded Alima Pure in 2004. She had gotten obsessed with clean beauty following the tragic losses of her mother and aunt to breast cancer. The brand is known for its pure, luxurious ingredients, environmental and social stewardship, and inclusivity.
- Known for cosmetics purity, luxury, and performance
- Especially wonderful lip tints, eyeshadow and makeup brushes
- Includes the highest-quality ingredients and no synthetic dyes
- Always free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles
- Never tested on animals
- Based in Portland, Oregon
From Alima Pure:
“You should be able to depend on your makeup to look and feel awesome. All. Day. Long.”
- Certified B Corporation
- Carbon neutral for the past 10 years by offsetting 100% of carbon emissions
- 1% of annual gross revenue donated to environmental organizations dedicated to protecting the planet
I've been using this foundation for about 2 years now and have no reason to try anything else. I have a lot of allergies, and had always struggled to find something that worked with my very sensitive and oily skin. My skin only looks healthier after using this makeup daily, and my husband, friends and family would make the same testament! The finish looks natural and it's buildable if you want more coverage. I started out using my own brushes, but have found that it looks better when I apply it with their foundation brush for my every-day look, and the flat foundation brush if I want more coverage. Start out with the sampler if you aren't sure what shade you are! (I'm Olive 1 in the winter, and Olive 1.5 in the summer.)
Loving this product so far! I haven't had the chance to wear it for long, active days yet due to COVID19, however the times I have worn it I've been very pleased. Good application with short stiff kabuki style brush, long wearing on my combination skin, and doesn't have any aroma!The color matching guide worked well for my complexion. Purchased it based off their guide and it worked out great! Not too warm or cool! Its slightly darker than my skin right now but going into summer it's perfect!I'm generally a jane iredale user and this is competing very well with much cleaner ingredients in my opinion.
This was one of the first clean foundations I ever used years ago. It’s great and I always still have a jar on my vanity. This is the only makeup clean or not that has an extensive olive undertone line that fits my skin perfectly. I am an Olive 2 unless I get very tan in the summer I may use 3. Normally olive undertone makeup is much too dark, but I love that Alima Pure makes medium and lighter shades. This foundation covers imperfections and evens out skin tone without looking fake. It has a very natural satin finish that perfects the skin without being detectable. It’s great to throw on with a fluffy brush when I’m in a hurry in the morning but still want a bit of coverage. I absolutely love it and always go back to it.
I initially bought this and loved it so of course when there was a saw I ordered two more. Now I’ve been working everyday because of the holidays and out of town. I never got a chance to return the two satin foundations I never used and now I’m going to have to eat the money. I broke out into the worst I have in a long time. This foundation clogged all of my once smooth skin. I broke out in cysts. Three actually. My skin is now flushed looking and I’m just so sad. Maybe these ingredients are coated or just bad quality. I thought I found the perfect clean foundation with the perfect shade. It’s been a horror show with my skin recovering. I pin pointed this product because nothing else has changed and seemed to improve once I stopped using it.Just really upset about this experience and now I’m just going to have to throw away two unused foundations
I love this make up! Love that there are minimal ingredients and love that it's actually good for my face. I've struggled with cystic acne for years and sunce switching to natural products my skin has improved immensely! I struggled for a long time trying to find a natural foundation that worked well and was super afraid to try a powder foundation. Accidently stumbled across this brand when searching youtube. I will never go back to liquid foundation. This make up is AMAZING! Goes on so light it feels like you arent even wearing any! I love that I can put it on really light or build it more if im going out. It lasts all day too! I don't feel like its melting off my face in the humidity. It doesn't dry my face or ever make it oily which is what liquid always did for me. This is by far the best foundation ive ever used!