As a renowned makeup artist, trained in London and Chicago, Jenny knows how to create top-of-the-line beauty tools that deliver. But here’s the kicker: they’re designed with an approach to makeup that is sophisticated yet in an uncomplicated, no-frills kind of way.

In addition to her cosmetic products, her concept of “flat-aging” approaches the issue of (anti-)aging from an angle of self-acceptance and care.

In a 2017 interview with Beauty Independent, Patinkin said, “Working with regular women makes me happy. That’s where the Lazy Perfection idea of looking great without really trying started to gel. It occurred to me that women wanted to wear less makeup – and I do, too – and I didn’t feel anybody was talking to us about that.”

• Multi-use, multi-purpose brushes can be used with liquid, cream, or powder makeup
• Designed with a tapered tip that won’t pick up too much makeup
• Weighted handles allow for extra control

From Jenny Patinkin:

“Flat-Aging is being present and happy with your appearance, no matter your age and no matter what skincare or aesthetic path you choose to take. The Flat-Aging model embraces confidence and refuses to do mortal combat with nature, but also allows room for new technologies and formulations.”