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Kjaer Weis

The Beautiful Primer

A complexion-perfecting primer that hydrates, smoothes, and luminizes for your most radiant skin, with or without makeup. Certified Organic.

30 mL

Why you'll love it

  • Infused with potent skincare ingredients to help improve skin instantly and over time
  • Creates a lit-from-within radiance that instantly brightens your complexion
  • Lays down a smooth base for makeup with a hydrating, lightweight formula

About this brand

Kjaer Weis is a cult classic brand at the forefront of clean beauty with high-performing, sustainable luxe makeup. Its luxuriously crafted products are fiercely loved by many, and here at NakedPoppy we definitely understand why. Whether it’s developing a lip color based off the hue of an old tee-shirt, or personally inspecting each new batch for consistency in color and texture, Kjaer Weis ensures that its products are clean, sustainable, and up to the standards of luxury beauty. Sustainability in ingredients and packaging is also a core pillar of Kjaer Weis, and the line features more sustainable refillable packaging.

From Kjaer Weis

“Simple but not plain. Beautiful but always genuine. We love when things are done right, made right, and built to last. In clothes we buy, in the food we eat, we are now able to be conscious about the products we use without having to compromise for quality. So why not beauty? Kjaer Weis is leading the movement with high-performing, luxury makeup that is, as everything should be, organic and sustainable.”

Kjaer Weis products are:

  • Free of parabens, silicones, petrochemical emulsifiers, and synthetic fragrances
  • Refillable for a more earth-friendly option
  • Housed in FSC-certified materials printed with water-based ink

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picture of The Beautiful Primer

Key ingredients

Lavender water

Helps soothe inflammation and redness

Plant-based squalane

Naturally seal moisture into skin

Ethically sourced mica

Provides a natural radiance


Lavandula Angustifolia (Lavender) Flower Water*, Octyldodecanol, C10-18 Triglycerides, Olea Europaea (Olive) Fruit Oil*, Mica, Squalane, Jojoba Esters, Disodium Cocoyl Glutamate, Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Wax, Trehalose, Pullulan, Polyglyceryl-6 Distearate, Sodium Hyaluronate, Dioscorea Batatas Extract*, Avena Sativa (Oat) Kernel Extract, Spilanthes Acmella Flower Extract, Cetyl Alcohol, Polyglyceryl-3 Beeswax, Acacia Decurrens (Mimosa) Flower Wax, Polyglycerin-3, Glycerin, Pollen Extract, Glycine Soja (Soybean) Seed Oil Unsaponifiables, Olea Europaea (Olive) Oil Unsaponifiables, Triticum Vulgare (Wheat) Germ Oil Unsaponifiables, Tocopherol, Sodium Phytate, Xanthan Gum, Silver, Glyceryl Caprylate, Disodium Capryloyl Glutamate, Sodium Dehydroacetate, Citric Acid, Silica, Parfum/Fragrance [May Contain (+/-): CI 77891 (Titanium Dioxide), CI 77861 (Tin Oxide) , CI 77019 (Mica) , CI 77491 (Iron Oxide)]. *Organically grown/Biologique

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Free returns

Customer Reviews

Based on 86 reviews

This is a great primer! Love how smooth it goes on. Also like that it is not thick like others.

Tamara G. via naturisimo.com
Beautiful Primer

I love this primer, gives mi skin natural healthy glow and feels hydrating. My make-up definitely last longer with the primer and imperfections are less visible. Will purchase again.

Gisela B. via kjaerweis.com
A lovely evening treat!!!

Fabulous primer. Lightly fragrant and soothing. It improves the texture of mature skin and I’m really seeing an improvement in my skin.

Anne L. via kjaerweis.com
Amazing ! The texture, the

Amazing ! The texture, the smell i love how the finish is on is skin! A great discovery

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