Why you'll love it
- Slim wand captures each and every lash
- Smudge-proof formula creates natural-looking length and definition
- Ophthalmologically tested for sensitive eyes
About this brand
Our infatuation with Lily Lolo began with mascara. There’s nothing like Lily Lolo’s for thick, luscious lashes that last all day and don’t smudge or run.
But that’s just the beginning. Lily Lolo’s BB cream, eyeshadow palettes and pressed blushes are also lovely – all at reasonable price points for top-quality ingredients.
Vikki Khan founded Lily Lolo in 2005 after falling in love with mineral makeup while traveling to the United States. Lily Lolo is now an award winning mineral cosmetics brand adored by makeup artists, celebrities, and green beauty fans alike.
- Gorgeous mascara, BB cream, eyeshadow palettes, and pressed blushes
- Relatively accessible pricing
- Free of harmful chemicals like parabens and phthalates, synthetic perfumes, dyes, or anything else that isn't kind to you and your skin
- Named after two of the founder’s sisters
- Based in London, England
From Lily Lolo:
“Our shared passion for makeup and the way it can transform the way you feel, as well as the way you look, is at the heart of everything we do. So as well as a range of products and shades to suit every complexion, you can also count on us for expert advice on how to make it work for you, with step-by-step guides and video tutorials from our favourite makeup pros.”
All Lily Lolo products are:
- Leaping bunny-certified cruelty-free
- PETA-certified vegan and cruelty-free
Keeps pigment in place
Aqua (Water), Myrica Pubescens Fruit Cera (Myrica Pubescens Fruit Wax), Propanediol, Copernicia Cerifera Cera, Polyglyceryl-6 Distearate, Sucrose Stearate, Acacia Senegal Gum, Glyceryl Dibehenate, Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax), Lactobacillus Ferment, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Polyglyceryl-10 Myristate, Oryza Sativa Bran Cera (Oryza Sativa (Rice) Bran Wax), Glyceryl Caprylate, Rosa Canina Fruit Oil, Argania Spinosa Kernel Oil, Xanthan Gum, Potassium Sorbate, Glyceryl Undecylenate
May contain nut-derived ingredients
Formulated without gluten-derived ingredients; may have been produced in a facility that also processes gluten-derived ingredients
How to use
- Start at the base of your lashes and gently wiggle the wand upwards towards the tips to avoid clumps
I like this mascara. It doesn't irritate my sensitive eyes unless I cry/my eyes water and it runs. It doesn't provide the impact I was looking for since I am used to non-natural mascara. I like it for a natural look. Darkens and lengthens a bit, but not a ton.
While I really like the application of this mascara and it’s staying power, I’m having a hard time with it burning my eyes when there is moisture. I was glad to try, but ,a need to go with something else.
This is a good, solid choice for mascara. It goes on nicely and doesn't seem to clump, at least for the few months I've used it. There's nothing wrong with it, but I gave it 4 stars just because it didn't really knock my socks off. It's like other mascaras I've used before, just with clean ingredients, which is of course still a very good thing.
No clumping- just so easy to it it right on first try!