Business professor Melodie Ray Davis-Bundrage, Ph.D. created LUV + CO. after learning in her dissertation research that other women interested in clean, safe beauty lacked inclusive options. She applied her experience as a former makeup artist to begin formulating mineral makeup and color cosmetics, initially focusing on creating clean foundation formulas designed to match the skin tones of women of color. Over time, LUV + CO. has expanded to include a full range of face, eye, lip, and nail products, all of which are PETA-certified cruelty-free and free from parabens, carcinogens, and other toxins.

From LUV + CO.:

“It is our hope that you join the #luvtribe, a community of LUV + CO. partners and customers that understand the importance of clean beauty products in all categories and desire for the industry to show ‘LUV’ to those of us who have historically been overlooked, unheard, or deemed unworthy of safe, quality cosmetics.”