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Moisturizing Lipstick – Dearly Beloved

by Luv + Co.

A moisturizing lipstick in vibrant fuchsia infused with 80% organic ingredients to nourish and soften lips.

4.5g

Colors:

Moisturizing Lipstick – Adore

Moisturizing Lipstick – Adore

by Luv + Co.

A moisturizing lipstick in vibrant fuchsia infused with 80% organic ingredients to nourish and soften lips.
Lipstick

4.5g

Key ingredients

Shea butter

Seals in moisture

Essential plant oils

Condition your lips

Mineral pigments

Deliver rich color

Why You'll Love It

  • Combines the long wear of a lipstick with the hydration of a lip balm
  • Nourishing oils and butters protect and moisturize
  • Mineral pigments provide a rich, full-coverage finish
Clean
Cruelty-Free
Read Reviews

Customer Reviews

Based on 4 reviews
50%
(2)
25%
(1)
25%
(1)
0%
(0)
0%
(0)
R
Rosalyn B. via luvandcompany.com
Awesome product

I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.

C
Cecelia A. via luvandcompany.com
I am in Love!!

I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..

P
Pamela S. via luvandcompany.com
Brighter/Deeper

Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)

j
jackirich via luvandcompany.com
Magic is magical

Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.

Moisturizing Lipstick – Captivated

Moisturizing Lipstick – Captivated

by Luv + Co.

A moisturizing lipstick in warm brown infused with 80% organic ingredients to nourish and soften lips.
Lipstick

4.5g

Key ingredients

Shea butter

Seals in moisture

Essential plant oils

Condition your lips

Mineral pigments

Deliver rich color

Why You'll Love It

  • Combines the long wear of a lipstick with the hydration of a lip balm
  • Nourishing oils and butters protect and moisturize
  • Mineral pigments provide a rich, full-coverage finish
Clean
Cruelty-Free
Read Reviews

Customer Reviews

Based on 4 reviews
50%
(2)
25%
(1)
25%
(1)
0%
(0)
0%
(0)
R
Rosalyn B. via luvandcompany.com
Awesome product

I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.

C
Cecelia A. via luvandcompany.com
I am in Love!!

I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..

P
Pamela S. via luvandcompany.com
Brighter/Deeper

Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)

j
jackirich via luvandcompany.com
Magic is magical

Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.

Moisturizing Lipstick – Devoted

Moisturizing Lipstick – Devoted

by Luv + Co.

A moisturizing lipstick in light pink infused with 80% organic ingredients.
Lipstick

4.5 g

Key ingredients

Shea butter

Seals in moisture

Essential plant oils

Condition your lips

Mineral pigments

Deliver rich color

Why You'll Love It

  • Combines the long wear of a lipstick with the hydration of a lip balm
  • Nourishing oils and butters protect and moisturize
  • Mineral pigments provide a rich, full-coverage finish
Clean
Cruelty-Free
Read Reviews

Customer Reviews

Based on 4 reviews
50%
(2)
25%
(1)
25%
(1)
0%
(0)
0%
(0)
R
Rosalyn B. via luvandcompany.com
Awesome product

I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.

C
Cecelia A. via luvandcompany.com
I am in Love!!

I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..

P
Pamela S. via luvandcompany.com
Brighter/Deeper

Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)

j
jackirich via luvandcompany.com
Magic is magical

Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.

Moisturizing Lipstick – Ecstasy

Moisturizing Lipstick – Ecstasy

by Luv + Co.

A moisturizing lipstick in rosy red infused with 80% organic ingredients to nourish and soften lips.
Lipstick

4.5g

Key ingredients

Shea butter

Seals in moisture

Essential plant oils

Condition your lips

Mineral pigments

Deliver rich color

Why You'll Love It

  • Combines the long wear of a lipstick with the hydration of a lip balm
  • Nourishing oils and butters protect and moisturize
  • Mineral pigments provide a rich, full-coverage finish
Clean
Cruelty-Free
Read Reviews

Customer Reviews

Based on 4 reviews
50%
(2)
25%
(1)
25%
(1)
0%
(0)
0%
(0)
R
Rosalyn B. via luvandcompany.com
Awesome product

I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.

C
Cecelia A. via luvandcompany.com
I am in Love!!

I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..

P
Pamela S. via luvandcompany.com
Brighter/Deeper

Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)

j
jackirich via luvandcompany.com
Magic is magical

Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.

Moisturizing Lipstick – Infatuated

Moisturizing Lipstick – Infatuated

by Luv + Co.

A moisturizing lipstick in neutral nude infused with 80% organic ingredients.
Lipstick

4.5 g

Key ingredients

Shea butter

Seals in moisture

Essential plant oils

Condition your lips

Mineral pigments

Deliver rich color

Why You'll Love It

  • Combines the long wear of a lipstick with the hydration of a lip balm
  • Nourishing oils and butters protect and moisturize
  • Mineral pigments provide a rich, full-coverage finish
Clean
Cruelty-Free
Read Reviews

Customer Reviews

Based on 4 reviews
50%
(2)
25%
(1)
25%
(1)
0%
(0)
0%
(0)
R
Rosalyn B. via luvandcompany.com
Awesome product

I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.

C
Cecelia A. via luvandcompany.com
I am in Love!!

I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..

P
Pamela S. via luvandcompany.com
Brighter/Deeper

Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)

j
jackirich via luvandcompany.com
Magic is magical

Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.

Moisturizing Lipstick – Lovesick

Moisturizing Lipstick – Lovesick

by Luv + Co.

A moisturizing lipstick in cocoa brown infused with 80% organic ingredients.
Lipstick

4.5 g

Key ingredients

Shea butter

Seals in moisture

Essential plant oils

Condition your lips

Mineral pigments

Deliver rich color

Why You'll Love It

  • Combines the long wear of a lipstick with the hydration of a lip balm
  • Nourishing oils and butters protect and moisturize
  • Mineral pigments provide a rich, full-coverage finish
Clean
Cruelty-Free
Read Reviews

Customer Reviews

Based on 4 reviews
50%
(2)
25%
(1)
25%
(1)
0%
(0)
0%
(0)
R
Rosalyn B. via luvandcompany.com
Awesome product

I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.

C
Cecelia A. via luvandcompany.com
I am in Love!!

I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..

P
Pamela S. via luvandcompany.com
Brighter/Deeper

Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)

j
jackirich via luvandcompany.com
Magic is magical

Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.

Moisturizing Lipstick – Magic

Moisturizing Lipstick – Magic

by Luv + Co.

A moisturizing lipstick in rich scarlett infused with 80% organic ingredients.
Lipstick

4.5 g

Key ingredients

Shea butter

Seals in moisture

Essential plant oils

Condition your lips

Mineral pigments

Deliver rich color

Why You'll Love It

  • Combines the long wear of a lipstick with the hydration of a lip balm
  • Nourishing oils and butters protect and moisturize
  • Mineral pigments provide a rich, full-coverage finish
Clean
Cruelty-Free
Read Reviews

Customer Reviews

Based on 4 reviews
50%
(2)
25%
(1)
25%
(1)
0%
(0)
0%
(0)
R
Rosalyn B. via luvandcompany.com
Awesome product

I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.

C
Cecelia A. via luvandcompany.com
I am in Love!!

I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..

P
Pamela S. via luvandcompany.com
Brighter/Deeper

Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)

j
jackirich via luvandcompany.com
Magic is magical

Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.

Moisturizing Lipstick – Spice It Up

Moisturizing Lipstick – Spice It Up

by Luv + Co.

A moisturizing lipstick in true red infused with 80% organic ingredients.
Lipstick

4.5 g

Key ingredients

Shea butter

Seals in moisture

Essential plant oils

Condition your lips

Mineral pigments

Deliver rich color

Why You'll Love It

  • Combines the long wear of a lipstick with the hydration of a lip balm
  • Nourishing oils and butters protect and moisturize
  • Mineral pigments provide a rich, full-coverage finish
Clean
Cruelty-Free
Read Reviews

Customer Reviews

Based on 4 reviews
50%
(2)
25%
(1)
25%
(1)
0%
(0)
0%
(0)
R
Rosalyn B. via luvandcompany.com
Awesome product

I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.

C
Cecelia A. via luvandcompany.com
I am in Love!!

I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..

P
Pamela S. via luvandcompany.com
Brighter/Deeper

Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)

j
jackirich via luvandcompany.com
Magic is magical

Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.

Why you'll love it

  • Combines the long wear of a lipstick with the hydration of a lip balm
  • Nourishing oils and butters protect and moisturize
  • Mineral pigments provide a rich, full-coverage finish
Clean
Cruelty-Free

Key ingredients

Shea butter

Seals in moisture

Essential plant oils

Condition your lips

Mineral pigments

Deliver rich color

Ingredients

Ricinus Communis (Castor) Seed Oil*, Cera Alba (Beeswax)*, Copernicia Cerifera (Carnauba) Wax, Candelilla (Euphorbia cerifera ) Wax, Helianthus Annus (Sunflower) Seed Oil*, Butyrospermum Parkii (Shea Butter)*, Theobroma Cacao (Cocoa) Seed Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cetyl Alcohol, Phenoxyethanol, Potassium Sorbate, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract*, Cinnamomum Zeylancum (Cinnamon) Bark Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract*, Hydrastis Canadensis (Goldenseal) Root Extract, Citrus Medica Limonum (Lemon) Peel Extract*, Citrus Grandis (Grapefruit) Seed Extract, Tocopherol Acetate (Vitamin E), Vanilla Fragrance. May Contain: • Mica, Titanium Dioxide, Red Iron Oxide, Black Iron Oxide, Yellow Iron Oxide

Allergen Info

Formulated without gluten-derived ingredients; may have been produced in a facility that also processes gluten-derived ingredients

AllFewer ingredients

About this Brand

LUV + CO. is an inclusive, Black woman-owned makeup brand created to equalize the clean beauty industry and highlight the necessity of self-care for women of color. Its mission is to meet the needs of all women, particularly Black women, by offering results-driven, toxin-free beauty products in a diverse range of shades. LUV + CO. products are cruelty-free, formulated with a high percentage of organic ingredients, and based on a foundation of communicating and celebrating care for self and others.

Business professor Melodie Ray Davis-Bundrage, Ph.D. created LUV + CO. after learning in her dissertation research that other women interested in clean, safe beauty lacked inclusive options. She applied her experience as a former makeup artist to begin formulating mineral makeup and color cosmetics, initially focusing on creating clean foundation formulas designed to match the skin tones of women of color. Over time, LUV + CO. has expanded to include a full range of face, eye, lip, and nail products, all of which are PETA-certified cruelty-free and free from parabens, carcinogens, and other toxins.

From LUV + CO.:

“It is our hope that you join the #luvtribe, a community of LUV + CO. partners and customers that understand the importance of clean beauty products in all categories and desire for the industry to show ‘LUV’ to those of us who have historically been overlooked, unheard, or deemed unworthy of safe, quality cosmetics.”

Read moreless
All Luv + Co. products are:
  • Free from toxins, parabens, and carcinogens, in a diverse range of shades
  • PETA certified cruelty-free
Clean
Free shipping
Free returns

Customer Reviews

Based on 4 reviews
50%
(2)
25%
(1)
25%
(1)
0%
(0)
0%
(0)
R
Rosalyn B. via luvandcompany.com
Awesome product

I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.

C
Cecelia A. via luvandcompany.com
I am in Love!!

I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..

P
Pamela S. via luvandcompany.com
Brighter/Deeper

Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)

j
jackirich via luvandcompany.com
Magic is magical

Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.

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