Why you'll love it
- Super-intense mineral pigments provide maximum color payoff with one swipe
- Breathable and lightweight formula feels like nothing on skin
- Buildable and blendable to your ideal coverage and saturation
About this brand
LUV + CO. is an inclusive, Black woman-owned makeup brand created to equalize the clean beauty industry and highlight the necessity of self-care for women of color. Its mission is to meet the needs of all women, particularly Black women, by offering results-driven, toxin-free beauty products in a diverse range of shades.
LUV + CO. products are cruelty-free, formulated with a high percentage of organic ingredients, and based on a foundation of communicating and celebrating care for self and others.
Business professor Melodie Ray Davis-Bundrage, Ph.D. created LUV + CO. after learning in her dissertation research that other women interested in clean, safe beauty lacked inclusive options. She applied her experience as a former makeup artist to begin formulating mineral makeup and color cosmetics, initially focusing on creating clean foundation formulas designed to match the skin tones of women of color. Over time, LUV + CO. has expanded to include a full range of face, eye, lip, and nail products, all of which are PETA-certified cruelty-free and free from parabens, carcinogens, and other toxins.
From LUV + CO.:
“It is our hope that you join the #luvtribe, a community of LUV + CO. partners and customers that understand the importance of clean beauty products in all categories and desire for the industry to show ‘LUV’ to those of us who have historically been overlooked, unheard, or deemed unworthy of safe, quality cosmetics.”
All Luv + Co. products are:
- Free from toxins, parabens, and carcinogens, in a diverse range of shades
- PETA certified cruelty-free
Helps fight inflammation in the skin
Absorbs oil for a more airbrushed appearance
Provide highly-pigmented color payoff
Serecite, Iron Oxides, Zinc, Micas
Beautiful color that goes on smooth! Very long lasting. Love that it doesn't contain harsh chemicals. Would definitely recommend!