Moisturizing Lipstick – Devoted
Why you'll love it
- Combines the long wear of a lipstick with the hydration of a lip balm
- Nourishing oils and butters protect and moisturize
- Mineral pigments provide a rich, full-coverage finish
About this brand
LUV + CO. is an inclusive, Black woman-owned makeup brand created to equalize the clean beauty industry and highlight the necessity of self-care for women of color. Its mission is to meet the needs of all women, particularly Black women, by offering results-driven, toxin-free beauty products in a diverse range of shades.
LUV + CO. products are cruelty-free, formulated with a high percentage of organic ingredients, and based on a foundation of communicating and celebrating care for self and others.
Business professor Melodie Ray Davis-Bundrage, Ph.D. created LUV + CO. after learning in her dissertation research that other women interested in clean, safe beauty lacked inclusive options. She applied her experience as a former makeup artist to begin formulating mineral makeup and color cosmetics, initially focusing on creating clean foundation formulas designed to match the skin tones of women of color. Over time, LUV + CO. has expanded to include a full range of face, eye, lip, and nail products, all of which are PETA-certified cruelty-free and free from parabens, carcinogens, and other toxins.
From LUV + CO.:
“It is our hope that you join the #luvtribe, a community of LUV + CO. partners and customers that understand the importance of clean beauty products in all categories and desire for the industry to show ‘LUV’ to those of us who have historically been overlooked, unheard, or deemed unworthy of safe, quality cosmetics.”
All Luv + Co. products are:
- Free from toxins, parabens, and carcinogens, in a diverse range of shades
- PETA certified cruelty-free
Seals in moisture
Essential plant oils
Condition your lips
Deliver rich color
Ricinus Communis (Castor) Seed Oil, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Candelilla (Euphorbia cerifera ) Wax, Helianthus Annus (Sunflower) Seed Oil, Butyrospermum Parkii (Shea Butter), Theobroma Cacao (Cocoa) Seed Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Cetyl Alcohol, Phenoxyethanol, Potassium Sorbate, Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, Cinnamomum Zeylancum (Cinnamon) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract, Citrus Medica Limonum (Lemon) Peel Extract, Citrus Grandis (Grapefruit) Seed Extract, Tocopherol Acetate (Vitamin E), Natural Vanilla Flavor, Mica, Titanium Dioxide, Red Iron Oxide, Black Iron Oxide, Yellow Iron Oxide
May contain nut-derived ingredients
I AM Definitely in love with my lip stick. DELIVER WAS ON POINT.. I will back order product soon..
Magic is a lovely color! Its a red that compliments my brown completion very well. I was scared to open it out of the mail because it was is hot, but it was just fine...pretty tube, too.
I’m impressed with how smooth this lipstick felt when applied! The color was not exactly what I imagined, but it’s still a keeper! I plan to buy at least two more colors.
Hi! I was a little disappointed at the actual shade. To me it was brighter than how it looked on the website. I was looking for a much deeper burgundy/red. The texture is amazing. Now if I put another lipstick over it its better, but for me that defeats my purpose in going with a natural product.
FYI- The picture shown is not the color I seleRead more about review stating Brighter/Deepercted :)