Luv-U Lip Gloss – Divine
Why you'll love it
- Moisturizing formula wears comfortably on lips without feeling sticky
- Offers rich, buildable pigment
- Made from a nourishing blend of clean ingredients
About this brand
LUV + CO. is an inclusive, Black woman-owned makeup brand created to equalize the clean beauty industry and highlight the necessity of self-care for women of color. Its mission is to meet the needs of all women, particularly Black women, by offering results-driven, toxin-free beauty products in a diverse range of shades.
LUV + CO. products are cruelty-free, formulated with a high percentage of organic ingredients, and based on a foundation of communicating and celebrating care for self and others.
Business professor Melodie Ray Davis-Bundrage, Ph.D. created LUV + CO. after learning in her dissertation research that other women interested in clean, safe beauty lacked inclusive options. She applied her experience as a former makeup artist to begin formulating mineral makeup and color cosmetics, initially focusing on creating clean foundation formulas designed to match the skin tones of women of color. Over time, LUV + CO. has expanded to include a full range of face, eye, lip, and nail products, all of which are PETA-certified cruelty-free and free from parabens, carcinogens, and other toxins.
From LUV + CO.:
“It is our hope that you join the #luvtribe, a community of LUV + CO. partners and customers that understand the importance of clean beauty products in all categories and desire for the industry to show ‘LUV’ to those of us who have historically been overlooked, unheard, or deemed unworthy of safe, quality cosmetics.”
All Luv + Co. products are:
- Free from toxins, parabens, and carcinogens, in a diverse range of shades
- PETA certified cruelty-free
Helps replenish skin's natural moisture
Rich in fatty acids to help prevent chapping
Helps soothe lips
Certified Organic Ricinus Communis (Castor) Oil, Certified Organic Cocos Nucifera (Coconut) Oil, Certified Organic Helianthus Annuus (Sunflower) Seed Oil, Certified Organic Simmondsia Chinensis (Jojoba) Oil, Certified Organic Bis-Diglyceryl Polyacyladipate-2 Cera Alba (Bees Wax), Certified Organic Copernicia Cerifera (Carnauba) Wax, Certified Organic Theobroma Cacao (Cocoa Butter), Certified Organic Butyrospermum Parkii (Shea Butter), Tocopherol Acetate (Vitamin E), Origanum Vulgare Leaf Extract, Thymus Vulgaris (Thyme) Extract, Cinnamomum Zeylanicum Bark Extract, Certified Organic Rosmarinus Officinalis (Rosemary) Leaf Extract, Certified Organic Lavendula Angustifolia (Lavender) Flower Extract, Certified Organic Hydrastis Canadensis (Golden Seal) Root Extract, Certified Organic Citrus Medica Limonum (Lemon) Peel Extract, Certified Organic Citrus Grandis (Grape Fruit) Seed Extract, Phenoxyethanol Curcuma longa (Turmeric) Root Powder, Kaolin, Mica (CI 77619), Natural Vanilla Flavor [May Contain (+/-): Titanium Dioxide (CI 77891), Black Iron Oxide (CI 77499), Red Iron Oxide (CI 77491), Yellow Iron Oxide (Cl 77492)]
I'm not a big fan of Lipgloss but man this is too good to pass. I love that its made of natural ingrediants and the pigments are buildable . I bought this solely because I have super dry and chapped lips and lipsticks are not working for me anymore. I was looking for a lip gloss that can also moisturize and this does the job so good. It does not dRead more about I'm not a big fan of Lipgloss but manry or irritate my lips and it feels super plumped all day. I will buy more colors. Btw I bought the shade "Warrior" and suits my Olive skin tone so perfectly.
I really like the look of the lip gloss on the lips it's not as dark as I thought it would be but the color is pretty. Very smooth on I bought Nubian Queen shade. Will definitely continue to purchase from this company.
Love this product
I have been using this lipgloss for a long time and it is my favorite so far. I love the color Coffee Chic and get many compliments on it. Its lightweight, smooth and very moisturizing. It also does not cause any skin reactions which is a plus for me since I have severe allergies. Can't wait to try more colors!