This product is vegan, meaning it does not contain animal products or by products.
This product is certified by Leaping Bunny as being made without animal testing.
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Obsessed with this eyeliner!!! Was a bit skeptical at first since I always assume that "clean" means "good for you and the environment but possible marginally less effective" but honestly, this eye liner is better than the Stila and Kat von D I used before. If I have any stray application its super easy to remove it early on. However, after a long day, there is no smudging which amazes me (even my Stila smudges a bit). I am also not particular good at applying makeup, but I am able to get a nice straight line with this even though its technically a tiny brush and not a pen.
I had high hopes when I ordered NakedPoppy's liquid liner, and let me tell you, it did not disappoint. Application is a dream, and it stays on throughout the entire workday. I honestly sometimes forget it's considered clean makeup...it works THAT well, and looks that good. Gonna be ordering this on repeat.