Why you'll love it
Precise tip makes application a cinch
Ophthalmologically tested for sensitive eyes
Doesn’t budge, but washes off easily
About this brand
At NakedPoppy we’re clean beauty fanatics. As collectors and curators, we’ve spent years researching and testing every clean lipstick and lotion, mascara and potion we can get our hands on – so we can put the safest and most beautiful products into yours.
It’s that hunt for the best of the best clean beauty that inspires NakedPoppy’s own collection. When we can’t find that perfect product, we create it. Our magic formula? Squeaky clean plus seriously gorgeous. And we don’t compromise on either.
In terms of health, our standards are second to none. Vetted and evaluated by our team of scientists at every stage from seed to makeup bag, each NakedPoppy product is made to not only meet but raise the bar in the following areas.
- Your Health. The safest ingredients only.
- Animal Health. Cruelty-free.
- Environmental Health. Low environmental impact.
- Community and Social Health. Made with fair labor practices and positive impact on the community.
And at NakedPoppy, clean is only half the equation. Beauty-wise we also go beyond. Expert makeup artists, women, and our founders themselves road test every formula to make sure it’s as luxe, luscious, and long-lasting as can be before we bring it to you.
Because you deserve products that nurture your inner and outer beauty. To us, it’s a simple notion: better on you, and better for you. Always.
Soothes the delicate eye area
Provide intense mineral-derived pigment
Centaurea Cyanus Flower Water, Propanediol, Acacia Senegal Gum, Xanthan Gum, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Dehydroacetic Acid, Benzyl Alcohol, Aqua (Water, Eau), Sodium Benzoate, Potassium Sorbate, Sodium Citrate, Sorbic Acid, Iron Oxides (CI 77499)
Formulated without gluten-derived ingredients; ingredients may have been produced in a facility that also processes gluten-derived ingredients.
Formulated without nut-derived ingredients; ingredients may have been produced in a facility that also processes nut-derived ingredients.
How to use
- Briskly draw a line starting at the center of your eye at the lash line towards the outside corner of your eye.
- Without re-dipping the applicator, complete the line by starting at the inner corner of the same eye and drawing a line to meet at the center of your lash line.
- If needed, use warm water and a Q-tip to clean up any rough edges.
Doesn't smudge and stays long!
I’ve tried so many liquid eyeliners and this one actually stays on for me, despite my eyelids being really greasy. Definitely buying again.
I’m in my 40’s and recently switched to mascara that removes with just soap and water to avoid extra pulling on my (slightly aging) delicate eye area. The next move was to find an eyeliner that does the same. Not only does this eyeliner wash off with soap and water, I can create different looks with it and it stays put. It’s an added bonus that it takes a few seconds to dry, allowing me to easily clean up any mistakes on my (slightly aging and wrinkled) lids. This is my new favorite eyeliner!
I recently switched over to clean makeup and was so happy to finally find an eyeliner that doesn’t smear and make me look like a raccoon! Also love the deep color and the brush that makes it so easy to apply.