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Enlightenment Niacinamide Serum

A lightweight, concentrated serum that works magic to smooth, even, and brighten skin from deep within. Newbeauty 2021 Award Winner.

0.35 fl. oz. (10ml)

Why you'll love it

  • Provides free-radical protection against environmental stressors
  • Reduces the appearance of discoloration, uneven texture, and redness
  • Provides lightweight hydration
Note: This product is free of added fragrance. The CBD in the formula provides a scent that is consistent with hemp.

About this brand

Meet the luxe skincare line from Prima, an innovative company that harnesses the power of hemp-derived CBD in their self-care products. Nourish and balance both your skin and your mind with these potent, science-backed products.

All Prima products are Leaping Bunny certified cruelty-free and formulated without fragrance, carcinogens, reproductive toxins, neurotoxins, developmental toxins, endocrine disruptors, or biohazardous materials.

From Prima:

“We are wellness advocates, science enthusiasts and changemakers with a deep respect for nature — and a firm belief in its ability to bring us back to balance. We founded Prima to provide the products, tools and education that will help us get there.”

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picture of Enlightenment Niacinamide Serum

Key ingredients

Whole-plant hemp extract

Calms and balances

Niacinamide (Vitamin B3)

Refines pores and evens skin tone

Saccharide complex

Provides intense hydration


Water (Aqua), Propanediol, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Pseudozyma Epicola/Apricot Kernel Oil/Olive Fruit Oil/Sunflower Seed Oil/Sweet Almond Oil/(Angelica Gigas/Lithospermum Erythrorhizon) Root Extract Ferment Extract Filtrate, Saccharide Isomerate, Cannabis Sativa (Hemp) Flower/Leaf/Stem Extract, Niacinamide, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice, Xanthan Gum, Lecithin, Glyceryl Caprylate, Triethyl Citrate, Benzoic Acid, Sclerotium Gum, Pullulan, Dipotassium Glycyrrhizate, Sodium Phytate, Leuconostoc/Radish Root Ferment Filtrate, Alteromonas Ferment Extract

Allergen info

May contain nut-derived ingredients

Formulated without gluten-derived ingredients; ingredients may have been produced in a facility that also processes gluten-derived ingredients.

How to use

  • Apply 1-2 drops to clean, dry face, neck and chest
  • For best results, use morning and evening
Free shipping on $50+
Free returns

Customer Reviews

Based on 259 reviews
Lexilovesyoga via Sephora
YES, a serum that does what it says!

This product is phenomenal. My skin instantly looks luminous and hydrated. My boyfriend always compliments my skin when I wear this. I use it as a serum and layer with moisturizer and I mix it in my moisturizer. Both yields amazing results! Don’t let the size worry you. It’s a concentrate so you only need a small amount, mine lasted several months. Just received my second bottle!

Shelbzzzzz via Sephora
Small but Mighty

First time user of this product and love it already so much! i’ve been using it for about two weeks and while the other reviews are correct about how quickly the product goes, ITS A CONCENTRATE. You’re not meant to use a ton at a time. No need to over-compensate plus it’s $18! So cheap compared to other Niacinimides. It doesn’t have the greatest of smells but i prefer that over fragrant products. Highly recommend.

Maryna Z. via thedetoxmarket.com
Very very good!

I love this serum! I think we need to release it in 30 ml!)))

Carie S. via thedetoxmarket.com

A little goes a long way! I usually mix it in with my cream moisturizer in the morning and at night. It leaves my skin feeling moisturized and clears up the redness on my cheeks.

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