Enlightenment Niacinamide Serum

A lightweight, concentrated serum that works magic to smooth, even, and brighten skin from deep within. Newbeauty 2021 Award Winner.

0.35 fl. oz. (10ml)

Why you'll love it

  • Provides free-radical protection against environmental stressors
  • Reduces the appearance of discoloration, uneven texture, and redness
  • Provides lightweight hydration
Note: This product is free of added fragrance. The CBD in the formula provides a scent that is consistent with hemp.

About this brand

Meet the luxe skincare line from Prima, an innovative company that harnesses the power of hemp-derived CBD in their self-care products. Nourish and balance both your skin and your mind with these potent, science-backed products.

All Prima products are Leaping Bunny certified cruelty-free and formulated without fragrance, carcinogens, reproductive toxins, neurotoxins, developmental toxins, endocrine disruptors, or biohazardous materials.

From Prima:

“We are wellness advocates, science enthusiasts and changemakers with a deep respect for nature — and a firm belief in its ability to bring us back to balance. We founded Prima to provide the products, tools and education that will help us get there.”

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Key ingredients

Whole-plant hemp extract

Calms and balances

Niacinamide (Vitamin B3)

Refines pores and evens skin tone

Saccharide complex

Provides intense hydration


Water (Aqua), Propanediol, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Pseudozyma Epicola/Apricot Kernel Oil/Olive Fruit Oil/Sunflower Seed Oil/Sweet Almond Oil/(Angelica Gigas/Lithospermum Erythrorhizon) Root Extract Ferment Extract Filtrate, Saccharide Isomerate, Cannabis Sativa (Hemp) Flower/Leaf/Stem Extract, Niacinamide, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice, Xanthan Gum, Lecithin, Glyceryl Caprylate, Triethyl Citrate, Benzoic Acid, Sclerotium Gum, Pullulan, Dipotassium Glycyrrhizate, Sodium Phytate, Leuconostoc/Radish Root Ferment Filtrate, Alteromonas Ferment Extract

Allergen info

May contain nut-derived ingredients

Formulated without gluten-derived ingredients; may have been produced in a facility that also processes gluten-derived ingredients

How to use

  • Apply 1-2 drops to clean, dry face, neck and chest
  • For best results, use morning and evening
Free shipping on $50+
Free returns

Customer Reviews

Based on 259 reviews
Made me breakout

Made me breakout

jackieeevn via Sephora
weird smell, great product

My immediate thought after using this product was that it could definitely smell better. I understand it's probably the CBD that makes it smell a certain way...I'm trying to get passed it lol. Other than the smell, it's a great product and it does what it says it's going to do! My skin looks very glowy and hydrated and not oily at all even when I mix it with my moisturizer.

Lexilovesyoga via Sephora
YES, a serum that does what it says!

This product is phenomenal. My skin instantly looks luminous and hydrated. My boyfriend always compliments my skin when I wear this. I use it as a serum and layer with moisturizer and I mix it in my moisturizer. Both yields amazing results! Don’t let the size worry you. It’s a concentrate so you only need a small amount, mine lasted several months. Just received my second bottle!

nicci via
was only ok

I love Prima skincare, but this product was only ok for me. I definitely prefer the night oil. I can't say I saw much of a result with this.

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