RMS Beauty

Defining Mascara – Black

A lash-lengthening black mascara made with organic plant waxes that defines and separates without without flaking or smudging.

7ml / 0.32 fl oz

Why you'll love it

  • Lengthens and separates lashes for a flawlessly defined look
  • Creamy and easy to apply, but dries quickly to prevent smudging or clumping
  • Nourishing formula respects the sensitive eye area

About this brand

RMS Beauty has a cult following and at NakedPoppy we certainly understand why. The brand offers luxe, clean, organic makeup that goes beyond simply using wholesome ingredients.

While other lines might start with organic ingredients, they often undergo so much processing that by the end, they’re similar to man-made chemicals. RMS creates all its products from raw, organic, food grade ingredients in their natural states, leaving their healing properties fully intact. We can’t get enough of RMS, especially the setting powders, luminizers, and bronzers.

The line was founded by Rose-Marie Swift, a prominent makeup artist who’s worked with some of the most accomplished photographers, models, and magazines in the beauty world. Several years ago, Swift began to experience severe health issues, only to discover that many of the harmful chemicals and heavy metals in her system were also in the beauty products she’d been using for years. From that point on, she made it her mission to transform the way women use makeup, and provide them with the healthy, clean beauty products they deserve.

From RMS Beauty:

“After many years in the fashion and make-up industry, I've learned a lot about the impact of daily exposure to chemicals in beauty care products. I've seen what works and what doesn't live up to its promises. I see the results of taking a quick-fix approach to looking good. I know first-hand the price our health can pay in the pursuit of beauty. I realized that what women need is a cosmetics line that is as pure as possible, one that creates a solid foundation for anti-aging and long-term beauty.”

All RMS Beauty products are:

  • Made with non-GMO ingredients
  • Packaged in minimal, recyclable or reusable materials

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Water (Aqua), Certified Organic Cera Alba (Beeswax) (Cire d’abeille), Stearic Acid, Certified Organic Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Hydrogenated Palm Kernel Glycerides, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glycerin, Hydrogenated Palm Glyceride, Benzyl Alcohol, Cellulose, Sodium Hydroxide, Xanthan Gum, Tocopherol, Geraniol, Limonene, Dehydroacetic Acid, Helianthus Annuus Seed Oil (Sunflower), CI 77499

Allergen info

Formulated without nut-derived ingredients; may have been produced in a facility that also processes nut-derived ingredients

Goes well with

Free shipping on $50+
Free returns

Customer Reviews

Based on 304 reviews
RMS mascara- black

Im not a big fan of this mascara and would not order it again. My regular mascara was out of stock so I got this one I stead. I was not happy with it because I felt it did not add significant length to my lashes without having to go back multiple times to reapply, and it also didn’t thicken my lashes much at all. I did use a lash curler before applying the mascara. It does go on easily and there wasn’t any clumping; it did last a couple of hours but certainly not an all- dayer.

Alycia H. via credobeauty.com

Gift for my mother. I love RMS And wanted to share with her.

Stephanie B. via thedetoxmarket.com
Great mascara. No clumping!!

Great mascara. No clumping!!

JacquiLee85 via mecca.com.au
Manage your expectations and you will love this

As said in the title, know what you're getting with this mascara. if you have short , stubby or uneven lashes, this will not create a miracle transformation. It will frustrate you. If you have thin /fine straight lashes with medium or longer length, this will give you the look of natural fluffy lash extenstions, or like you've had a lash curl/perm and tint. It makes your lashes look natural and too good to be true, it's quite difficult to overdo this. But if you want that mascara because like my lashes, they don't show up without mascara, this is the one that will have other women questioning if they are yours. Gentle, easy to apply and build, doesn't clump, and separates beautifully. Not for a night out- but for everyday life. So easy to remove, and good/gentle for your lashes.

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