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TOK Beauty

Eyes That TOK – Lash Enhancing Mascara

A plant-based mascara that gives your lashes volume and length, all while promoting healthy growth.


Why you'll love it

  • Packed with plant-powdered ingredients that condition and strengthen lashes
  • Water-resistant formula will have your lashes looking long and full all day long
  • Packaged consciously using recyclable plastic and an aluminum shell

About this brand

TOK Beauty was born when founder Tara combined her love for nature and wellness with her appreciation and love for cosmetics. TOK products are made with ingredients that are derived from nature, ethically sourced, cruelty-free, and packaged in more sustainable packaging. TOK Beauty started as a way to provide women with clean, performance-driven makeup formulated with plant-based benefits that are simple to use.

From TOK Beauty:

“We are dedicated to developing a cruelty-free line using ethically sourced ingredients. Our products are formulated and consciously packaged with the environment in mind. We’re here to TOK about how clean beauty can be luxurious and affordable, and to help you stand out while your makeup blends in.”

All TOK Beauty products are:

  • Cruelty-free
  • Ethically sourced
  • Derived from nature
  • Sustainably packaged

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picture of Eyes That TOK – Lash Enhancing Mascara

Key ingredients

Horsetail plant

Helps strengthen lashes and promote new growth

Pea protein

Works to help prevent lash breakage

Bayberry wax

Grips lashes for a water-resistant hold


Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Pisum Sativum (Pea) Peptide, Equisetum Arvense (Horsetail) Extract, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan

How to use

  1. Press the wand into the base of your lashes, wiggle the brush, and sweep upward
  2. Re-apply as desired

Goes well with

Free shipping on $50+
Free returns

Customer Reviews

Based on 141 reviews
Better than expected

I’ve tired so many mascaras - “good” ones and some not so good ones. This was surprisingly better than I expected. It stays on well, isn’t clumpy at all, and is easier than some to wash off - which I appreciate it.
It does give good length and some volume!

Emily Keeter

This is a great mascara! If I could only give one 5 star review on Naked Poppy this would be it! The applicator is awesome and the product is amazing.

NH Girl
Love this Mascara!

Excellent product. It does not clump-ever. No messy smearing from stray clumps. Stays put once applied. Love it

Best balance

This mascara is a terrific balance as a clean beauty pick with durable wear. It’s not too dramatic, and I feel comfortable wearing it for a date night or a day at the barn. Flakes a little bit by the end of the day, but it is minimal. This is a clean option that I love. Highly recommend!

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